Research Inside - making decisions better

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Research and the insight from the evidence it creates changes everything; from design to implementation of advertising, communication, products and public policy and much more. Our #ResearchInside campaign highlights a few of brilliant and innvoative ways where research makes a difference.

There are so many great case studies from research demonstrating the impact that we have on design and decision making both in the commercial and public sectors. We want to celebrate this impact and share the message widely to demonstrate the range and variety of products, policies and communication where research and the insights it generates has made a real difference.

Share and celebrate the impact of research using #ResearchInside   

 

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Inclusive Research: Channel 4, Tapestry Research and Versiti

Discover how research helped Channel 4 drive conversations about representation in advertising
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Citation - Presidents’ medal

Find out how research helped establish the real level of support for protests in Iran.

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Sustainability Research: 8th Day and L'Oreal

Read how research helped L’Oreal’s 1.5 billion global consumers make more sustainable choices.
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Winner of Liz Nelson Grand Prix for Social Impact

Learn how research is helping make Sydney a more sustainable city.
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Public Policy/Social Research: Humankind Research

See how insight helped the Trussell Trust address the impact of debt on people’s wellbeing

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Public Policy/Social Research: 2CV and Mind

Discover how research helped Mind support those facing poverty and social exclusion

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Sustainability Research: Boxclever and Leaseplan

Find out how insight helped change LeasePlan’s approach to extending charging points.

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Creative Development Research: The Outsiders, AMV BBDO and TENA

Discover how research into the menopause changed Tena’s advertising approach.

These case studies were taken from MRS Awards 2021 

 

 
     
          

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MRS Awards Case Studies

Members can download more than 200 case studies from the last 10 years of MRS Awards.

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